As approximately 85% of all websites are found when people search on search engines like Google, Bing or Yahoo by increasing where your website ranks in the results will also increase the liklehood of your website being found.
A backlink is an incoming link from another website to your webpage. A page with a lot of backlinks tends to rank higher on all major search engines, including Google.
Reports and analyis give an overview of how a website is performing in search engines, what statergies are bringing leads and are succesfully converting or which ones need tweaking or resting.
