70% of marketers report video converts better than other content types.
This type of video can be used to demonstrate a fictional journey of your company’s core buyer who is struggling with a problem which they overcome by adopting or buying your business’s solution.
Educational videos can be used to teach your audience something new or build their knowledge to better understand your business and solutions.
Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.
The ultimate goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.